April 26, 2010-Cherry Hill, New Jersey-Destination ImagiNation is pleased to announce that VELCRO KIDS™ will be introducing their new product line of three-dimensional colorful playsets at the 2010 Global Finals. VELCRO joins Association of Equipment Manufacturers and Volvo as noted exhibitors at the 2010 Global Finals being held May 26-29, 2010 in Knoxville, Tenn.
“Destination ImagiNation’s programming helps young people unleash their creativity and learn how to apply their learned skills toward being innovative every day. We are thrilled that VELCRO KIDS™ recognizes these qualities and is using our Global Finals event to showcase its new playsets,” said Chuck Cadle, CEO for Destination ImagiNation. “Being able to introduce anew product to more than 16,000 attendees is such a benefit to VELCRO KIDS™, and we are very happy to provide them that opportunity.”
The new playsets from VELCRO KIDS™ feature exciting themes such as a Pirate Ship Adventure and a Royal Princess Castle. Each playset includes an assortment of HOOX™ decorative pieces featuring new soft-touch VELCRO® brand micro hooks on the back of tear resistant pieces that allow kids to easily dress, decorate and play with the characters and playspaces over and over again!
“At VELCRO KIDS™ we believe in empowering kids to do it themselves. The spirit of innovation and creativity at the Global Finals aligns with our own ingenuity and we are very excited to showcase our products to attendees,” said Denise Walker, Product Manager, VELCRO KIDS™. “Our booth design reflects a life-sized version of our playset which will allow families to touch, feel and understand the true VELCRO KIDS™ experience. We look forward to hearing from kids and their families as they interact with the playsets and demonstrate their imaginations right before our eyes!”
Video footage and photos of the VELCRO KIDS™ exhibit from the 2010 Global Finals will be added to the event Web site from May 26-29, 2010. Bookmark www.GlobalFinals.org today, and contact Matthew Arts, Marketing and Public Relations Director for Destination ImagiNation, to schedule interviews with AEM and Volvo at the 2010 Global Finals.
About Destination ImagiNation, Inc.
Destination ImagiNation, Inc. is an extraordinary non-profit organization that provides two educational programs for students to learn and experience creativity, teamwork and problem solving. Every year, we reach 100,000 students across the U.S. and in more than 30 countries. Destination ImagiNation, our core program, is an exhilarating educational program, offered primarily in after-school settings, in which students work in teams to solve mind-bending Challenges and present their solutions at Tournaments. In our Destination ImagiNation 4-Life program, we design and implement cause-based programming for client organizations to reach target audiences in a powerful way. Destination ImagiNation, Inc. is a 501(c)(3) non-profit organization with more than 1.3 million alumni and a global network of 35,000 volunteers. Visit http://www.IDODI.org for more information.
About VELCRO® Brand
In the early 1940's, George de Mestral invented the first hook and loop fastener after studying the natural hook surface of a cocklebur under a microscope. VELCRO® brand fasteners have been used in everyday activities for over 50 years. Today, the Velcro Companies are a technology-driven, global organization providing fastening solutions for businesses and consumers around the world. For more information please visit www.Velcro.com and www.VelcroKids.com.
